How to Increase “Click through Ratio” (CTR)

If you have a website or a blog and using Google Adsense ads, then it is very important for you to understand the term click through ration or commonly known as CTR. A lot of people using the Adsense account get mistaken by simply copying and pasting there ad codes on the websites. They do not optimize them and hence gets a very less earning than what is expected. Following are certain tips and tricks which you can use to increase the Google Adsense click through ratio of your sites and make money online constantly.

  • It is very important for you to know that your site demands what keywords for displaying content ads. If you have opted for the right keywords, you will get ads of the related stuff. But if don’t check it frequently and the ads are not at all relevant and in co-relation with your site content then there is possibility that people will not bother to check them. In order to earn more out of less, you should try and create each topic on a different page. By this manner, more pages of your site will get viewed and in return increases your CTR. You can even modify the font of the keywords you have opted for. This will attract the advertisers to connect directly to those keywords on your site. You can even use the keywords in the title of your web-page.
  • As far as possible, the ads should be perfectly blended with the theme of your website. For instance, if your background color is black, you should change your ads background and border color to black and links should be kept in bright colors like yellow.
  • Make use of ad units such as 250 x 250, 300 x 250 or 336 x 280 which come under the category of wide ads and perform very well.
  • The placement of Adsense is also an important factor and it should be taken care of very well. You can place your ads on the title, below the title-header, in-between an article or after the article finishes. All these places are good for placing the Google Adsense on site.
  • You should not place three or more than three ad units in a single page. This might not affect your CTR but this will make your ads look unblended.

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