Technology and 21st Century Small Business Owners
When I received my marketing degree 10 years ago, the coursework did not include classes for the types of marketing media that are available today. Having a website then was not as important as it is today. Although we had computer classes, how to design and build a website was not included in the syllabus. How to create effective e-mail marketing campaigns and design e-newsletters were not being taught. The choice of marketing strategies 10 years ago included distributing fliers, word of mouth, radio and television advertising, posting ads in newspapers, Yellow Page listings, and sales letters. Technology has changed how 21st Century small business owners (SBO) market their products and services, as well as their options of communication tools.
Nowadays, 21st Century small business owners marketing strategies include e-mail marketing campaigns, e-newsletters, Google AdWords, writing articles and blogs, participating in target markets forums, and online networking, to name a few. However, word of mouth is yet the most effective and efficient marketing medium. If a small company has a large enough budget, some of the marketing strategies and media of yesterday can ... Read More >>